Heineken Experience tickets and tours
Book your ticket for the Heineken® Experience in Amsterdam. Discover the secrets of pilsner brewing and taste one of the most popular beers in the world!
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Go City I Amsterdam All-Inclusive Pass with 40+ Attractions
Visit as many Amsterdam attractions as you like, all on one pass. Best of all you'll enjoy great savings compared to buying individual tickets.
Gray Line Canal Cruise with snackbox & Heineken Experience
Enjoy a 75-minute boat ride through Amsterdam's famous canals and gain direct access to the Heineken experience.
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The inside story
Heineken, a huge multinational company and one of the largest beer producers in the world, was founded in 1864 by Dutch businessman, Gerard Adriaan Heineken. The famous beer was brewed right in the center of Amsterdam until 1988 when the production facility moved to more modern premises with greater capacity on the outskirts of the city.
The former brewery was renamed the Amsterdam Heineken Experience and transformed into a spectacular museum dedicated to the popular beer brand, with many interactive activities and exhibitions. Nowadays, it is one of the city's most famous attractions and a must-do for all beer enthusiasts.