Experience the history of the beloved beverage brand at the dynamic, multimedia home of the more than 135-year-old secret formula for Coca-Cola. Get closer than ever before to the Vault of the Secret Formula containing the secret recipe and view more than 1,200 never-before-displayed artifacts. Take a trip around the world in a thrilling 3-D movie experience and tempt your taste buds with more than 100 beverages from around the world.
The immersive Beverage Lab experience delves deep into the world of beverages offering a chance to explore the science, creativity, and innovation that fuel Coca‑Cola's diverse lineup of drinks.
For the latest on new exhibit openings, temporary and permanent closures, you can check on the official website. Make plans to visit World of Coca-Cola in Atlanta, Georgia at Pemberton Place to discover it all for yourself.